Project Beer Commercial. Backyard Babies and The Hellacopters‘ guitarist Dregen released a beer called „Riff“ brewed by Nyckelbryggerier. I’m very happy that I got the chance to do this beer commercial and promotion pictures for him.
„In the summer of 2020, Dregen entered the beverage industry with his Riff – Lager By Dregen. The beer took the market by storm and empty shelves unfortunately soon became a common sight when demand overwhelmed the then brewery. With the aim set on continued development, an extensive selection process was started to find a brewery that could meet both Swedish and international demand.
With consensus on quality, flexibility and top-class service, Dregen and the brewery Nyckelbryggerier found each other where the agreement was signed in February 2021. Better, faster and tastier has since been the mantra for the duo who have now really reloaded to develop the concept. Riff has been expanded and become a “family” consisting Riff Lager, Riff IPA and a Riff Alcohol-free, all brewed with love to the nature of northern Sweden and to the sound of distorted hard rock of the noblest kind. In short, a repertoire for every occasion and scene!“
